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SEO:Optimization the organization of website

SEO: Optimization of organization

SEO: optimizing the organization of a website

By optimizing the organization of the pages of a website, it allows robots to find and therefore index them more easily. Different techniques can achieve this as soon as the launch site

The most important is first to choose a domain name that has meaning and that rapporteur most of the brand or product.

Some domain names management companies today can record the names of more than 60 characters. However, careful not to make too complicated wanting to be too full.

Intelligently vary extensions!

It may be useful to register several domain names enjoying the different available extensions (.com, .be, .eu, .net, etc.). However, we will ensure redirect these extensions to the primary domain name to avoid the "duplicate content" and blacklisting of the site.
The weight of words in URLs

Search engines consider the page names and files when indexing a website. The optimal solution is to appoint the following theme developed in the content.

The keywords should be separated by a dash, only one word separator interpreted correctly by search engines. If the content of the page covers car insurance, eg, you can name it "insurance auto.htm".

dynamic pages

If the extensions dynamic pages like .aspx or .php pose no problem specific to the search engines, you have to be more attentive to the URL containing parameters. It is generally considered that beyond 3 parameters, the robots search engines do not index the pages.

A technique increasingly used is the URL rewriting. It is to rewrite "on the fly" complicated addresses addresses easily interpreted by search engines. This rewrite is also beneficial to users.

Rewriting request the implementation of technical resources at the Web server. These vary depending on development platform used.

Navigation

Search engines index the content of a website by following the links from the home page. The way the navigation is organized on the pages of a website is essential for the proper indexing of it.

It is important to plan based navigation links "text". Any other type of links is not played by robots. The level of depth does not reach 4 clicks beyond, engines not to index the pages.

Among the elements that can affect an optimal result, it will be noted in particular:

    frames,
    navigation form
    links java-script
    links within a flash content,
    URLs with more parameters,
    overly long URLs,
    temporary redirects,
    broken links,
    the pop-up.

There are various techniques to improve navigation on a site:

    create links to link pages and sections of a site together,
    use meaningful links (avoid "click here", "for more information", etc.)
    propose a navigation path to retrace his steps (breadcrumb)
    provide links to the main sections at the bottom of page.

Sitemap

A sitemap can list all the resources available from a website. This "plan" makes it easy to tell search engines pages of the site to explore.

This is an XML file that lists the following information for each page to be indexed:

    the URL of the page,
    the last modification date,
    the update frequency,
    the importance relative to other URLs in the site.

The Sitemap protocol is recognized by Google, Yahoo! and Microsoft Live-search. Google also makes it possible to publish sitemaps for Google Video and Google News.

An HTML site map can also be made available to users for easy navigation within the site.
robot.txt

The robots.txt files are text files placed at the root of a Web site on the server. They are intended only for robots (spiders) search engines to show them the pages to be indexed or not. This file does not affect the navigation of the user.

The syntax used to prevent access to certain pages or the entire site to all the robots that particular spiders.

Search engines, and particularly Google, provide free tools to help Webmasters. Properly used, these tools allow you to control and significantly improve the ranking of a website.

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